Topics started by Chase_Richards

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Chase_Richards
Chase_Richards
posted in Uncategorized

Tracking - Some lessons we learnt the hard way (GA, SiteCatalyst and Marin)

I thought I’d write out some of the things we’ve learnt about getting accurate tracking using unBounce pages. Before I start, just some context: I manage my company’s PPC landing pages, but most of them are now built by sub-editors who also manage the PPC traffic going to the pages. Since the company operates in dozens of markets around the world, we have lots of different people making landing pages in various languages. Each landing page lives in an ecosystem of 4 pages - there is the landing page itself (on our unBounce subdomain), a form page, a page with more information, and a conversion page. These all live on our domain. However, to make things more complicated, each of our markets only has a subfolder on the doman (so Russia is domain.com/ru/). The Conversion pages, etc. live outside of these folders. This makes it tricky for GA to pick them up as being a part of the Russian “site”. Add to this that we use SiteCatalyst, which Marin PPC management software relies on for data. W

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Ryan
10 years ago

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