Topics started by carly.klineberg

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carly.klineberg
posted in Uncategorized

Step by Step Guide (with pics) to Making and A/B Testing on Landing Pages for Beginners

This is an introduction to why A/B testing is so important, and a step by step image and text guide to how you can build a landing page with Unbounce, and A/B test using a r eal life example of a page we made for Hubble. You can check out the full guide with pics here but below is a quick digestible guide. Hope it helps :)  Ok, so landing pages are a brilliant, targeted way to get potential customers to perform an action. You get to create a dedicated page based solely around one single important action such as signing up to a newsletter, downloading a piece of content, taking a survey, performing a search… there’s an unlimited amount of reasons why you might want to make a landing page. Lots of companies make the mistake of directing any clicks to their website from links or ads, directly to their home page.  Why is this a bad thing? The homepage of most websites don’t answer a specific question, so visitors go elsewhere if they can’t see an immediate solution to their problem. If you

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J
8 years ago

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