Topics started by Steven_Osborn

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Steven_Osborn
posted in Uncategorized

How does Google AdWords evaluate ad ranks where there are landing page variants?

I’m using a Google AdWords campaign to drive traffic to my landing page. There is a debate about whether to include links to our privacy and terms of trade pages on the landing page. If we include them it may help our AdWord costs and rankings. But we may lose conversions. So I thought I would test this with a variant of the landing page without privacy and terms links. My question is: How will Google AdWords look upon this? If half the traffic from the same ads hits a variant without the links and half hits a variant with the links what will it do to my ad costs and rankings? Without understanding this its probably not such a good test…

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S
9 years ago

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