Topics started by Kyle.Carline

2 Topics

Kyle.Carline
Kyle.Carline
posted in Uncategorized

What is your default CTA button text?

Are CTA’s like “Learn More” and “Get Started” the go-to button text for most landing pages? If you can’t think of anything else to use for the button, what do you default to? 📊 What is your default CTA button text? Learn More Get Started 0 voters It seems like it’s everywhere! I certainly use it when I don’t know what else to use. But I’m not so sure that is a bad thing. If those aren’t your default choices, what do you use? Spoofing from Unbounce’s content here 😆 I was working on a project to optimize a client’s landing page which they had done a fine job building it themselves. But the headlines and CTA’s were all generic. No real issue with that, it gets the job done. But is it the best choice? I suggested to use verbs in the headline. Then let the headline and CTA button text work together. For example… Headline - “Design Beautiful Landing Pages That Convert More” Button - [Design a Page] or [Convert More] or [Start Designing for Free] Again, just sp

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Kyle.Carline
3 years ago
Kyle.Carline
Kyle.Carline
posted in Uncategorized

Building a Landing Page - Is Less Really More?

When building a landing page, I often work with the impression that “less is more” but is it really better that way? Usually the team or client will meet and plan the marketing campaign and we will prepare plenty of content and variants. I prefer to use the least amount of content and design elements as possible on my pages, because I don’t want to create friction for users. But I wonder, what is a campaign or situation that would require more content and design elements on the page? Does anyone have an example when they needed more on the page and saw success from the additions?

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Ed_Stanfield
3 years ago

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