Topics started by baltzer

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baltzer
baltzer
posted in Ask a Question

Seeking advice for using Google Analytics to analyze and test LP variations

My A/B tests are unlikely to achieve statistical significance in a reasonable amount of time if I am only looking at conversions, so I would like to take engagement metrics like avg. duration and bounce rate into consideration. I’m seeking advice on the best way to do this. My thought is to create a custom report in GA, but I’ve never done this and I’m having difficulty with it. If anyone could point me towards a helpful article or something, that would be great! Also, any other tips or ideas on how to determine a winner when you have relatively low traffic set up automation so that you receive a report on the regular would be greatly appreciated.!

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Hristian
6 years ago

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