Topics started by Brian_Schweitzer

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Brian_Schweitzer
Brian_Schweitzer
posted in Landing Page Review

Need Landing Page Review for Tour Operator Landing Page

1: What challenge are you currently trying to solve? Give as much detail as possible Struggling to get users to initiate a Call to Action. Since we are offering a Sweepstakes with a discount code I made the landing page with (3) steps. I know that normally on a landing page you want 1 Call to Action. The idea was to entice customers to choose our company with a sweepstakes / discount code before they book a shore tour. However, we are not getting enough people to signup for the sweepstakes or book a tour. One idea was to showcase the most popular tours and let people “discover” the sweepstakes / discount code through the chatbot pop-up message that appears. 2: How are you driving traffic to your page? Google Ads - CTR of 8% up to 22% on the campaigns. So we are getting a good percentage of users to click the ads and arrive on the landing page. 3: What is your conversion goal? Wan them to signup for the sweepstakes and then book a tour 4: Provide a link to your published landing page

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Brian_Schweitzer
5 years ago

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