Topics started by MPatterson22

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MPatterson22
MPatterson22
posted in Landing Page Review

Landing Page Feedback - Conversion Rates Growing, Quality Score Tanking

Hi Everyone! If you’re seeing this let me first say thanks for your time. I’ve been running the AdWords account for my company for ~6 months now, and in that time the number of demo/pricing request conversions we’ve had has more than tripled. Not just quantity, but the quality as well. I thought things were all gravy until our Google Rep sent me a “Hornet Report”, which is a really amazing report reps have access to with tons of info on your account. What caught my eye in the report is a look at our quality score broken out by the top three factors and our performance, trailing the pack being “Landing Page” Here’s an example page ranking for the terms like “increase ecommerce product reviews” - http://www.powerreviews.com/ecommerce-tools-ub/ I thought with conversions going up so too would QS, but not the case. I know that I should be happy with the conversions and worry less about QS, but both would be better. Thank you in advance for any critiques you’d be willing to lend!

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J
6 years ago

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