Topics started by Adam_Smartschan

2 Topics

Adam_Smartschan
Adam_Smartschan
posted in Tools & Integrations

Visitor Tracking Software for a UK-based Client

Hey Community - Quick question for the folks who do work in Europe: A client in the UK is looking for website visitor tracking software (e.g., LeadLander). In our experience, hit rates have varied dramatically based on industry and location. Some tools, for instance, have worked great in academia, but not so well in tech. Anybody had success with a solution in Europe?

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Hristian
3 years ago
Adam_Smartschan
Adam_Smartschan
posted in Industry Best Practices & Strategy

Web Accessibility & Unbounce

Adam from Altitude Marketing here. It’s time to cover an incredibly important – but often overlooked – topic: web accessibility. Most folks are mostly familiar with accessibility from those spam emails and LinkedIn messages: “Your landing page isn’t ADA compliant! You could get sued!” And yeah, that’s a thing. There were 2,256 website accessibility lawsuits filed in U.S. federal courts in 2019. But web accessibility isn’t about not getting sued. It’s about doing the right thing. Everyone should have access to everything on the web, regardless of their differences. Beyond that (and slightly more selfishly), you pour your heart and soul into your landing pages. They’re hard work. If you don’t pay attention to accessibility, you’re by definition making them inaccessible to some percentage of the population. There are a number of web accessibility standards out there. The current archetype is WCAG 2.1, developed by the World Wide Web Consortium. There are multiple levels of WCAG standards:

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Adam_Smartschan
3 years ago

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