Topics started by Levi_Edwards

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Levi_Edwards
Levi_Edwards
posted in Uncategorized

Conversion Tracking - UTM or Custom Event Action/Label

Hi There, Hoping to get a little insight and direction as to the best way to go about conversion tracking. Up until the beginning of June we were able to track specific goals using Analytics Events by getting the Action and Label from UTM parameters that were passed to the form_confirmation.html popup box upon form submission. Each field in the form would get passed to the confirmation box iframe URL and then we would strip out the information we needed as a {Variable} in Google Tag Manager and then input that variable into the analytics event action/label. Ever since the beginning of this month we have been getting the analytics event to fire when a user lands on the form_confirmation.html dialogue box but we aren’t able to grab the Action and Label from the UTM parameters anymore as they are no longer passed. Unless I am missing something, everything I’ve found says that firing a tag on “Form Submit” inside of Tag Manager doesn’t work with UnBounce. I don’t know why I am having a har

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Levi_Edwards
5 years ago

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