Topics started by AshleyLuk

3 Topics

AshleyLuk
AshleyLukFormer Unbouncer
posted in Industry Best Practices & Strategy

Spell *higher conversions* with your landing page copy!

Hey everyone, hope your New Year is off to a fresh start! A new year means another chance to improve over the last. Maybe you want to read more books, take up a new hobby (TikTok challenges, anyone?), or—in many of our cases—maybe you want to get more conversions. 😎 Here’s something to help get you started with the last! 👇 CopyTurkey_Email1000Ă—533 89.6 KB The Unbounce Guide to Landing Page Copywriting is your ABCs on writing the best bleepin’ high-converting copy there is. With these actionable tips, you’ll have a clear path to your conversion potential. From laying out your structure, crafting high-impact headlines, toning your body copy, and wooing with social proof, you’ll have everything you need to write your highest-performing landing pages ever. See the guide and start sharpening those copywriting skills! Happy writing, folks! Ashley P.S I’ve linked to each of the topics below in case there’s one you know you want to dive into first! The Unbounce Guide to Landi

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AshleyLuk
3 years ago
AshleyLuk
AshleyLukFormer Unbouncer
posted in Industry Best Practices & Strategy

Learn the 7 Principles of Conversion-Centered Design 🎨

Hey everyone! Ashley here from Unbounce 👋 I’ve got a question for you: have you spent time fiddling around with design details for hours on end? (You’re not alone, don’t worry! I’m guilty of fussing over spacing to the nearest pixel for an absurd amount of time. 🤭) Unless you went to school for design, design might not be your area of expertise. But guess what? You don’t have to be a designer to think like one. Design is a skill you can develop with practice—even if you’ve never used Photoshop in your life, or still don’t know what the heck an F-pattern is. All you need is the right framework to get started. Email-2 (1)1000Ă—533 456 KB Enter: The 7 Principles of Conversion-Centered Design Conversion-Centered Design (CCD) is a framework for building high-converting marketing campaigns. Originally developed by Oli Gardner, co-founder of Unbounce, these seven principles have shaped the design of countless high-converting landing pages. Our amazing team created an up-to-date

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AshleyLuk
3 years ago
AshleyLuk
AshleyLukFormer Unbouncer
posted in Industry Best Practices & Strategy

[EBOOK] SaaS Marketer? Nah—You’re an Air Traffic Controller

Hey everyone! 👋 I’m Ashley, part of the Marketing Campaign Strategy here at Unbounce! When I’m not cooking up TOFU campaigns and focusing on content distribution, you can find me hanging out with all the dogs around our office. From one marketer to another, all of us know we should be “optimizing all the time.” But we also know that it can be pretty tough to know where to start when it comes to making your landing pages convert better. Just how do you optimize your pages for the perfect landing?? 🛬 Well, who better to ask than CRO aficionado—and past CTAConf speaker—Talia Wolf! We teamed up with Talia and ActiveCampaign to bring you a new ebook that launched today—How to Optimize Your SaaS Landing Pages. (Ooh, aah.) 🤩 You’ll be able to optimize your landing pages like an air traffic controller guiding a plane full of potential customers down an airstrip. Y’know, smooth as butter. The Optimization Guide Every Bold Marketer Deserves You can steal Talia’s secrets a

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amalik
4 years ago

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