Replies posted by Rory_Keane

1 Reply

Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Nice email, Corey.  Hi, I’m Rory. I write a lot of technical and event-focused content to get the open source software community excited, educated and up to speed. I think there’s a lot of great advice from the good people at Unbounce to help me do my job as well as I can. If I could get back to Corey’s email for a second though, I have a question: Do you see authenticity as a rising strategy in content marketing? Let me back up a bit. Corey, your email was super earnest and didn’t come across as sales-y or too good to be true. You know the ones, messages that are over promising TONS of leads, clicks, conversions and all that. I think the authentic tone works well in email marketing, but can you see a similar approach being put in play on landing pages, in social or any other digital channels? Do you know of any brands that do this and pull it off? Curious to hear your thoughts. Best, Rory

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BardAnalytics
7 years ago

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