Replies posted by Aagaard

17 Replies

J
JustinFormer Unbouncer
posted in News and Announcements

Introducing the Unbounce Conversion Benchmark Report

Hi Andrea, you are absolutely right, source/medium has impact on your landing page conversion rate. We are going to add this segmented view in our next benchmark report. This is our first report, and we spent our energy making sure we could get quality data here first (pulling and handling data from 64,284 lead gen pages and millions of sessions is a massive undertaking). While I agree that adding the more granular view of source, I would certainly not say that this report is meaningless as it gives markters good average numbers to use for reference (might come in handy when talking to your boss or clients). We really appreciate your input - actually we’re really grateful for all input as this is our first report and part of the reason why we published it is to get valuable input like you just gave us : ) Have a fantastic day! Michael

11
Allison_Otting
6 years ago
Seth
Seth
posted in News and Announcements

Hey smaller agencies! Competing clients in same geographic area

(I’m on a plane right now typing on my phone with Danish auto correct. I apologize in advance for any bizarre typos) This is a great question! There are plenty of agencies that focus on a niche area. And there doesn’t have to be a conflict. I suggest being transparant about the fact that you already have a local client in the same industry. So the client knows up front and can make a qualified decision. Then I’d of course sign an agreement ensuring that sensitive information will not be shared between clients. As long as you can keep a high level of integrity and do awesome work and drive good results for both clients, it should be possible for you to pull it off. That being said, there is of course a higher likelihood of conflict if you work for two competitors. Hope that helps a bit.

8
W
4 years ago
Aleksandar_Gvozden
Aleksandar_Gvozden
posted in Uncategorized

Google Analytics - Tracking page variant and Goal Conversions from it

Hi Finge,  I’ll need more detail to be able to help you. Can you send me the LP URL? 

11
SJarboe
4 years ago
Stefanie_Chan
Stefanie_Chan
posted in Uncategorized

Landing Page Improvement Suggestions

Hi Stefanie, yeah I’d expand on the bit in the middle to give users a better understanding of what they’ll get if they give you their email. I call this managing expectations. I’d give them a sample of one meal plan including recipes and grocery list. Make sure to use real photos - not stock images. 

4
Stefanie_Chan
8 years ago
Stefanie_Chan
Stefanie_Chan
posted in Uncategorized

Landing Page Improvement Suggestions

Hi Stefanie,  First thing I notice is the hero image on your landing page. It doesn’t really support your value prop “Cook Delicious Meals in 30 Minutes”. I’d expect to see a delicious meal - not a a fork with a tomato and a piece of salad on it : ) I’d also work a some more on credibility, you have to convince me that you know what you’re talking about and that the food is actually delicious. I’d use real photos of real meals that you have prepared in 30 minutes. Also show me an example of a weekly meal plan including recipes and grocery list. That way I can assess whether your offer is relevant to me.  Michael 

4
Stefanie_Chan
8 years ago
A
Alexander_Kamilov
posted in Uncategorized

A/B testing. How will i get new leads from new built landings?

Hi Alexander,  If you want to get leads from organic traffic, you should of course not hide the pages from search engines. That would defeat the purpose. However, if you have copied content from your website on to this page, it would make sense to hide it from the engines to avoid duplicate content issues. If you want to get leads from paid campaigns or email (not organic traffic), you can hide your pages from search engines. Because in this case you are not interested in search engines indexing your pages. A few follow up questions:  Which channels are you using to generate traffic to these pages?  What are you offering on the landing pages and what is your conversion goal?  What exactly do you mean by “Added about 300 keywords to both of them”? Do you simply mean that there are 300 words in total on the page? Are you talking about keywords in a PPC campaign?

3
Hristian
8 years ago
Andrew
Andrew
posted in Ask a Question

Hotjar experience on Unbounce pages?

Thank you very much Dan! Glad you could use my input, let me know how it goes : )  Aagaard 

29
BrianEricksonCO
7 years ago
Andrew
Andrew
posted in Ask a Question

Hotjar experience on Unbounce pages?

Hi Andrew,  HotJar works perfectly on Unbounce pages.  Form Tracking shouldn’t be a problem at all, and you’ll get valuable insight - especially interesting for longer forms. Only thing that can be problematic is tracking forms on dynamic pages (but since you want to use it on Unbounce pages that shouldn’t be an issue).  So yeah, I recommend it : ) 

29
BrianEricksonCO
7 years ago
H
Holisoa_Vahinison
posted in Uncategorized

Differentiate Adwords leads from other leads on the same page

Hi Holisoa,  Just implement your Google Analytics script on your landing pages and you’ll be able to get all the data you need. Simply go to your landing page report, click on the relevant landing page and set Source/Medium as your secondary dimension. 

10
H
8 years ago
Scott_Bowen
Scott_Bowen
posted in Uncategorized

The conversion rates are showing different numbers (and winning page) than the conversion rate chart at the bottom. How is that?

The chart shows each variant’s conversion rate for a specific point in time. When you place the “bar” on e.g. Oct 8 at 6pm, it will show the conversion numbers for Oct 8 at 6pm. Try and move the bar around and you will get the point right away.  The table at the top of the page shows the overall conversion rate for the full test duration.  When your sample is as small as it is now (58 conversions) even just a few extra conversions on a variant will dramatically impact your numbers. 

2
Aagaard
8 years ago
Jim_Wacksman
Jim_Wacksman
posted in Uncategorized

When (if ever) should you add the price to the top of a landing page?

Hi Jim,  Depends entirely on the product/offer and the “conversion scenario”.  Sometimes the price itself is a selling point - e.g. if you have competitive pricing that makes you more attractive than your competitors. In such a case, I would place price info hight on the visual/information hierarchy.   If you are dealing with a high/scrutiny product where you need to establish the value of the product/offer in order to “justify” the price, I would  place the price info lower on the visual/information hierarchy.  But the question “How much is it?” is a fundamental question that simply needs to be answered before a potential customer can make a buying decision. It is just a question of when to answer it.  Moreover in my experience, it can seem a bit dodgy when companies hide their pricing information; “Why won’t these people tell how much it is?”  Hope that makes sense :) 

10
Jim_Wacksman
8 years ago
Phillip
Phillip
posted in Uncategorized

HOW TO: Use VWO or Optimizely instead of Unbounce's A/B Test

Hi Phillip - sorry for my late reply! I’m in Frankfurt speaking at Conversion Summit 2015.  I can write a post in the community on this. But it sounds like you’ve figured it out. Let me know if you have more questions :)  Michael 

5
Amit_Zala
8 years ago
Phillip
Phillip
posted in Uncategorized

HOW TO: Use VWO or Optimizely instead of Unbounce's A/B Test

Hi Phillip, I always use GA to track test results - regardless of which testing platform I use. I don’t trust data from tools like VWO (compare with GA numbers and you’ll see why). Moreover, you can do much more advanced segmentation, etc. with GA than VWO or any other testing tool for that matter.  I assume you already have your GA script on your Unbounce landing page, so all you have to do is set an event to fire in each variation. Then simply build an advanced segment for each variant and go nuts with your segmentation.  I love the fact that you are aware of the importance of digging into your test results to get the full picture! However, if you only look at data from e.g. VWO, you’re in all likelihood going to get bad data - which then defeats the entire purpose of testing.  My philosophy: use a testing tool for running the test and an analytics tool for analyzing the test data : )  Michael 

5
Amit_Zala
8 years ago
C
Crawford_Roark
posted in Uncategorized

Set A/B test stats back to previous published version

Thank you Joe!

5
Aagaard
8 years ago
C
Crawford_Roark
posted in Uncategorized

Set A/B test stats back to previous published version

Hi Avex - I recommend using Google Analytics to do your tracking. Implement your GA code on the landing pages and get all your data there. If you are running split tests with Unbounce, set up an event to fire on each variant, so you can track performance across different test variations and compare data.  Using GA will make it easier to get the full picture, moreover it will help you track stuff over time.  I always do this regardless of which tool I’m using for split testing. My philosophy is to use testing tools for running tests and analytics tools for analyzing results. 

5
Aagaard
8 years ago
S
Sidney_Kanodia
posted in Uncategorized

Looking for ad & LP copy ideas for PPC landing page - How to play up "family-run" company?

Hi again Sidney,  I’d be careful testing ideas that aren’t supported by any customer data or insight.  You could start by running a Feedback Poll on your landing page asking people what’s most important to them. In the feedback poll give them 3 possible answers. One if them will be “The fact that we are a family-run business”. The two other possible answers should be two other aspects of your business/product that you think will resonate with your target audience.  The replies will give you some qualitative insight to help you understand which aspects actually mean something to your leads. Once you have that in place you can start testing it in your ad copy and on your landing page to see if it has a measurable effect on conversion. Based on experience (and no data), I don’t think you’ll see any major effect by simply changing that  one line. I believe that there are deeper issues and would go more drastically to work. I checked out your landing page, and my initial reaction was “Why s

5
Joe
8 years ago
S
Sidney_Kanodia
posted in Uncategorized

Looking for ad & LP copy ideas for PPC landing page - How to play up "family-run" company?

Hi Sidney,  First off, have you done any research to qualify whether the “family-run” angle is something that resonates with your target audience? I.e. is there data to support that there’s value to be gained by testing this messaging?  Secondly, just so I understand, what is it about the “family-run” that you are afraid will seem corny or manipulative?  Thirdly, can you show an example of your current ad copy?     If you provide me with this info I can better help you :)  Michael 

5
Joe
8 years ago

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