Replies posted by Brynbow

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Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in News and Announcements

3 Marketers Went Head-To-Head, Here Are The Results

Hi Guys, hope all is well. I have found the main factor for improving conversion will be landing page and quality score with Google. However, there is something quite big in the type of traffic within the google platform. For example, if you optimise your account for ‘maximise clicks’ this will increase your click rate at a lower cost and usually lower your conversion. if you are able to use Target CPA, this will usually higher your conversion but you pay more per click. Obviously, it’s important to choose the right bidding strategies for your business. Thought i would mention it as in the past i have run some really profitable campaigns on google display and paid 2p per click but only had 3% conversion. I have found conversion rate is important, but not as important as the holy grail, cost per customer acquisition. hope you find this helpful.

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digibomb
2 years ago

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