Replies posted by addeptmedia

3 Replies

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pvimark
posted in Ask a Question

Voluum Tracking & Unbounce

@Alex_Scovell Thank you for the detailed response - I’m going to be implementing this soon- so this will be super helpful to get things moving, thank you. I’ve branched off from A4D and started my own agency, Media Buying, brokering, and developing new flows that monetize at every step of the funnel- because quite frankly the way media buyers currently do things is CRAZY. they’re bleeding money every step of the way, so I’ve started documenting my flows I’m running on, as I’ll be putting them in a product we’re rolling out- (alongside using them of course). I’m also working on a Taboola Hacks Guide right now- one of them the Postback - As I’ve got that traffic source dialed. I was previously in Revenue Management for the hospitality industry, mainly beach resorts and hotels, so I have a unique approach to buying media that’s much more mathematic and systemized than most- however it works amazingly well, so I’m excited about what we’re building here at my company. All that said… (for a

8
P
6 years ago
P
pvimark
posted in Ask a Question

Voluum Tracking & Unbounce

Gabriel, I can confirm what @Alex_Scovell is talking about here- having worked at a major Affiliate network (A4D) as both an AM and Media Buyer for multiple years, I can expand upon what Alex is talking about- I mainly run large scale campaigns on Taboola’s network for my CPA campaigns and if I can share 1 tip it’s DO NOT USE UNBOUNCE’S CONVERSION TRACKING AS YOUR “MASTER” OR “BENCHMARKING” METRIC. When it comes to tracking, Cake will always show a variance between Voluum as well and UnBounce, and the actual Traffic Source just to add another variable to make it really fun to track. As a general rule, go by clicks where you’re getting charged, and conversions where you’re getting paid for benchmarks (e.g. Taboola for clicks and Cake for Conversions) but Voluum is very good at being close to both to ensure things are looking within “normal variance range” It’s never going to be the same- due the numerous pixel / dropped clicks / tracking discrepancies you’ll find between Cake, UnBounce

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6 years ago
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pvimark
posted in Ask a Question

Voluum Tracking & Unbounce

Gabriel I see that you posted a few months ago now, however as a fellow Media Buyer (Affiliate Marketer on steroids 😉 … As well as an online media buyer and marketer who uses Voluum for all of my campaign tracking needs, I’d be happy to help you out in any way if you’re still having trouble utilizing UB with Voluum. Feel free to contact me or Direct Message me here (if that’s possible??? This is the first time I’m ever actually responding to a forum post here…) But if you’re not able to direct message me you can reach me at: cma@addeptmedia.com

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6 years ago

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