Replies posted by kzwain

2 Replies

M
melvino1
posted in Landing Page Review

Landing Page Feedback. Thank you for the Feedback!

There are a few changes I would suggest for this page: The font is of hard to read. This is likely for two reasons, first, you’ve used a serif font and best practice online is to use a sans serif font, or a mixture of both. Second, you’ve used a lot of instances of all caps which is also hurts readability. This is noticable all over your page, but specifically the guarantee, philosophy and promise are hard to read. The font is narrow, it’s light and in all caps. You’ve focused on the benefits you offer, fast quotes and fast install, but haven’t tied that into benefits for the client. Maybe an emotional play…something like, is your roofing leaking water and causing floods in your house? We are roofing experts that can fix this, often in one day, to get the water out of your house!" Form-again, readability is very limited with the gray font on the blue background. I would also suggest removing the address fields. They aren’t required and I would guess that most people aren’t comfortable

5
M
4 years ago
T
taysvansickle
posted in Landing Page Review

Looking for Feedback on Solar Panel Landing Page

Your page look great! If you aren’t getting the form fill rate that you’re looking for, I would maybe suggest changing the verbiage on the button. “Request Proposal” sounds like a commitment. Maybe users really just want more info or to learn more? It’s possible they don’t have enough information to be able to make a decision that they want a proposal, but their curiosity is piqued enough to want to hear more. Just a suggestion :).

2
SeanKirby
4 years ago

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