Replies posted by Komal

4 Replies

Alejandro_Goicouria
Alejandro_Goicouria
posted in Landing Page Review

Any and all feedback on attached LP is welcome (lets keep it civil and chill. Think mentory)

Hi @Alejandro_Goicouria! Building on the feedback above, I’d like to add a few points. I think tweaking the CTA is something you should absolutely consider to increase conversions. For instance, in the section ‘Just what you need. Nothing you don’t’, the body copy mentions a Skin Genome Quiz whereas the CTA says ‘Get my formula’. That can seriously confuse visitors. One way to deal with this is to remove the CTA altogether but if you still want it there then please consider playing with different copy on the button. I think your product has some great value to offer to the right visitor; simple, personalised, saves time and money. Are there any testimonials that speak directly to this? Consider adding those to strengthen your social proof. Also, can you flesh out exactly how much time and money is saved by choosing PROVEN? The copy already mentions things like ‘No more waiting 3 months to get into the dermatologist’ and 20 bottles but can these figures be refined even more? And finally

3
Komal
3 years ago
grouph_revou
grouph_revou
posted in Landing Page Review

Landing Page - feedback (Cleaning Service)

Hi @grouph_revou! Great points by @SeanKirby and @Alex. I’d just like to add something to what they suggested. Reading thorugh the page, it seems like ‘security’ is one of the main concerns of the visitors coming to this LP. If this is correct, I’d consider mentioning about the LiveKlin feature above the fold to address this issue. The opt-in form can be optimised even further by matching the CTA to the headline. So, for instance, the CTA could be ‘Get myself a free 100,000 voucher’ or something along those lines to reassure the visitor that they’re opting in for the right thing. Additionally, some reassuring statements near the CTA like ‘we won’t give away your personal information’ will further boost the confidence of those opting in since it requires pretty sensitive information like location. That’s all from me. Thanks, Komal

3
Komal
3 years ago
heyravi
heyravi
posted in Landing Page Review

Feedback for Amna - a new tool for context switching

Hey Ravi, No worries at all! Now that you have more traffic coming to the website, I’ll also suggest plugging in some on-site polls to glean valuable VOC data. Reach out to some of your more loyal customers to see if they’re willing to talk to you about the product and design short case studies out of the interviews as well as discover new use cases. These can be amazing for a product like Amna. Cheers!

10
heyravi
2 years ago
heyravi
heyravi
posted in Landing Page Review

Feedback for Amna - a new tool for context switching

Hi Ravi! Chiming in a little late but here’s what I think could be improved in addition to what Caroline and Sean suggested (great suggestions btw!) I think you should have consistent copy for all CTAs on the page. For instance, ‘Try for free’ and ‘Download now’ seem like two different CTAs when they both take the visitor to the same form to fill in. Also, IMO you can really work some more on the USP in the hero section. Just flesh it out a bit more. Ask questions like ‘Stop jumping around… but so what?’ and you’ll find yourself digging deeper into the real value your product provides. As Sean suggested, bring some social proof on the page that will really make it more compelling and hopefully help increase conversions. And finally, asking the ‘So what?’ question for each of the subheads will also help you address these pain points more effectively by tapping deeper into them. That’s really all from me. All the best! 🙂

10
heyravi
2 years ago

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