Replies posted by joedigitool

3 Replies

Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in News and Announcements

3 Marketers Went Head-To-Head, Here Are The Results

Thanks Jess. Great to see Adam, Julian and Nicholas’s hard work paying off.

37
digibomb
2 years ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in News and Announcements

3 Marketers Went Head-To-Head, Here Are The Results

Firstly let me just say I love these LP competitions! I’m a big fan of seeing other marketers creations on Unbounce and I hope we see more soon. Personally I’d have gone a different route with page design and content, but I think all 3 marketers did a great job stripping the page down and retuning it in their different styles. It was a shame to see that the overall CR declined. Although we live in turbulent times, I think that the declining CR had more to do with the increased Google/ FB ad budgets during the test, thus pumping in a ton more traffic that wasn’t present in February. Most experienced marketers know that if you suddenly up ad budgets to the point it nearly doubles the page visitors, there’s going to be a big increase in junk traffic too. I feel bad for Nicholas, Adam and Julien. If the original LP had been entered into the test and ran alongside the 3 test variants, we’d have got a cleaner result and the benefits of their optimisations would have been more obvious. Stil

37
digibomb
2 years ago
S
suzannewu
posted in Landing Page Review

Landing Page Feedback (Dentist Near Me)

Hey Suzzane! I’ve written out some bullet points below. Hope they help! URL looks long and spammy (why not just plymouth.samosetfamilydental.com)? The headline looks generic. It needs to be personal to the searchers problem and instatly confirm to them they are in the right place (have you considered using the DKI feature?) CTA button at page top is very easily missed and isn’t the best as you cant reserve a time. Make it a contrasting colour like bright pink. Rename it something like ’ Get Instant Call Back". Also I’d remove the ‘reason for visit box’. Top phone number WAY to small. It should be the biggest brightest thing on the page and again a contrasting colour. Your CTA’s and contact points should be the most easy to find things on the screen I don’t get the USP’s. I think they need to be stronger and more customer focused. Also is 20 years experience that long for a dentist? I’d have thought that was kind of the average. Maybe consider changing to ‘over the years we have worked

5
Sadman_Ibna_F
2 years ago

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