Replies posted by STRAT3GIC

2 Replies

Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in News and Announcements

3 Marketers Went Head-To-Head, Here Are The Results

Smart Traffic had no impact. Again: The conversion rate decreased. The only reason for more conversions is that the budget was increased. More budget = more visitors = more conversions. That’s not an improvement. That’s a higher budget causing more traffic. If you want to promote smart traffic or higher conversions then it should show an impact on that KPI. But as we see: that KPI decreased.

37
digibomb
2 years ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in News and Announcements

3 Marketers Went Head-To-Head, Here Are The Results

The conversion rate decreased. Just by a bit, but still: it decreased. More traffic = more total conversions. What exactly is the “improvement”? Great post, but no impact from testing and smart traffic.

37
digibomb
2 years ago

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