Replies posted by Jim_Wacksman

7 Replies

Jim_Wacksman
Jim_Wacksman
posted in Uncategorized

When (if ever) should you add the price to the top of a landing page?

Sina, I love your suggestions! The idea of swapping the header and sub-header is a great idea and made me smile! Thank you for taking the time to make such a detailed analysis. I’m going to get back to work on the page and will report back when it is updated.

10
Jim_Wacksman
8 years ago
Jim_Wacksman
Jim_Wacksman
posted in Uncategorized

When (if ever) should you add the price to the top of a landing page?

Thanks Aagaard, you make perfect sense. One of the goals of prominently displaying the price is hopefully to attract the right customer. Most city and state associations would write us off at that price point. National associations would see this (I believe) as very reasonable. In fact, any lower and I don’t think they would take us seriously. The combination of a $10K price tag and showing recent work from our portfolio hopefully gives enough information to the visitor that we are professional and legitimate. But as Amit mentioned, nothing happens without starting a conversation.

10
Jim_Wacksman
8 years ago
Jim_Wacksman
Jim_Wacksman
posted in Uncategorized

When (if ever) should you add the price to the top of a landing page?

You’re absolutely right about getting the consultation. Nothing happens without starting a conversation and building a relationship. That really is the primary objective of this page.

10
Jim_Wacksman
8 years ago
Jim_Wacksman
Jim_Wacksman
posted in Uncategorized

When (if ever) should you add the price to the top of a landing page?

Thank you Ilane! I should have completed that before posting on Unbounce. We’re working on that right now.

10
Jim_Wacksman
8 years ago
Jim_Wacksman
Jim_Wacksman
posted in Uncategorized

When (if ever) should you add the price to the top of a landing page?

Thank you Ilane! We working on that right now.

10
Jim_Wacksman
8 years ago
Jim_Wacksman
Jim_Wacksman
posted in Uncategorized

Landing Page Critique

Hi Jenn, thank you for your feedback! I went back and forth with adding the price at the top of the page. Originally we only had it at the bottom. My thought with displaying it so early and prominently was to make the price a selling point.  In other words something to brag about. Is this the type of thing that would be good for A/B testing?

4
A
8 years ago
M
Matt_Sudowski
posted in Uncategorized

Landing Page Critique

Thank you Joe for such a through response. I know this will be helpful to a lot of people, including myself!

6
Jim_Wacksman
8 years ago

Badge winners

Show all badges
Terms & ConditionsCookie settings