Replies posted by Rich_Newsome

2 Replies

Eric_Ferreira
Eric_Ferreira
posted in Uncategorized

Low Adwords Quality Score

The biggest thing you can do to improve quality score is improve you CTR. Landing page does fit, but its more pass/fail than anything else. I would focus like a laser on testing ads to improve CTR. Are you using AD extensions & Site links? Do you have your KW in the headline? Are You asking a question your customer want answered ie – Tired of Faulty Widgets? (negative ad) or – Foolproof Widgets? (positive ad) Test Extended Headlines If you are in the top 3 and end the second line of your ad with punctuation, you will get that line on the same like as the headline: Do you have the KW in the display URL? For example: www.widgets.com/Nike or Nike.widgets.com NOTE: the only place you can safely use trademarks is in the display URL: Google will not investigate and restrict use of the trademark in display URLs because the presence of trademarked term within a URL may not necessarily constitute trademark use, such as in the case of post-domain paths or subdomains. Put a deadline into the

3
deddy.boen
10 years ago
R
Rich_Newsome
posted in Uncategorized

Are there more templates available if you switch from the 30-day trail to a paid subscription?

Great–thanks!

4
Ryan
10 years ago

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