Replies posted by BrandonB

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BrandonB
posted in Ask a Question

A/B test a single page across multiple domains

Thanks @Finge! I’d agree with you 100% that in many industries this would be a poor approach, but in this industry, the clients all have an identical USP and target group. Trust me - I’m the last person that would say that. The only differences come from local changes in culture and demographics. Not just that, but they are quite low volume (while traffic holds a large value). A split test that detects a 10% increase in conversion rate is estimated to take 720 days. For this reason, agencies in this industry don’t a/b test traffic. It never crossed my mind that it could be reasonably done until I onboarded a large number of clients. This leaves the question, would it be better to do split tests for individual clients that take two years to complete, or to aggregate data and make large strides over a year? I’d assume the latter, but if you have any reason to believe that individual tests are more appropriate in this situation, I’m all ears. The way I see it, if local cultural difference

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B
4 years ago

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