Replies posted by Jason_Lane

4 Replies

J
Jason_Lane
posted in Uncategorized

Landing page feedback?

Thanks for all the feedback guys. Over the weekend I read a few of the unbounce ebooks and watched a few videos, and my plan is to make a few subtle changes to the current design based on some of the suggestions here and in those tutorials, then implement the hotjar heatmap, run the ads this week and check out the results on Friday. Dynamic keyword text is my next project, but I am starting to run into a bit of information overload and have to be careful not get overwhelmed.

12
Stefano
8 years ago
J
Jason_Lane
posted in Uncategorized

Landing page feedback?

We did try FB and Twitter ads first - cheap traffic but zero conversions… I think largely because we couldn’t target effectively. As to the human touch/landing page, we’ve been running a variety of landing pages with that crouched image in the background, but were getting nothing. For reference, here’s a few variations. First, we tried running all keywords/ads to the generic page (auto-accident-settlements), then when that didn’t work, I tweaked the design a bit so the form was above the fold, and then added content that was closely tied to the keyword/ad copy, hoping that would help quality score and conversion rates. Here’s the generic original, built by a guy we hired that didn’t work out for various reasons: http://lawsuitinfocenter.com/auto-accident-settlement/ Below is a variation I built off that (my first), that was intended to give content since we were bidding on a lot of long tail, informational keywords. My hope was by giving info and then trying to funnel that into why t

12
Stefano
8 years ago
J
Jason_Lane
posted in Uncategorized

Landing page feedback?

Should have also mentioned, I am tracking calls, but not getting any. Also running call extensions and call only ads on google, but the phone isn’t ringing.

12
Stefano
8 years ago
J
Jason_Lane
posted in Uncategorized

Landing page feedback?

Thanks for the feedback guys! I am running mobile ads, and I should have included them in the original post, but i thought everyone would be looking at the page on a desktop so I didn’t… I had troubles with making mobile versions of the same page (when I moved things it would mess with the desktop version so I just built it out on a separate page and used that as the target URL on my mobile ads), so here is the mobile versions I have so far: http://lawsuitinfocenter.com/mva-mobile-feedback/ (new design based on the one you’re currently seeing) http://lawsuitinfocenter.com/m-case-evaluation/(old mobile page based on a design a freelancer I hired did for me - wasn’t converting very well either) Thoughts on which looks better and/or elements to change would be much appreciated.  I changed the headline to make it centered and larger, so hopefully it’ll be more prominent, let me know your thoughts: http://lawsuitinfocenter.com/mva-feedback/   As far as conversion rates - Joe, if I was getti

12
Stefano
8 years ago

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