Replies posted by Brad

9 Replies

Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Very glad you liked the email Meghan Ñ thanks for joining us here! If you’re already conscious of not sounding “too markety,” you’re already thinking a lot further ahead than many! I’d recommend checking out _The Conversion Marketer’s Guide to Landing Page Copywriting _by Joanna Wiebe, which will teach you more about how you can write about your product in words that your audience will relate to. Hope it helps!

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Welcome, Polina! Be sure to check out the Resources section of Unbounce.com as well Ñ there are a few short ebooks available that dive deeper into certain topics than articles on our blog.

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Thanks for the kind words, Nicholas 🙂

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Welcome to the Unbounce community, Christian! For any campaign where you’re driving traffic to a webpage to get conversions, you’ll definitely want to use landing pages. When it comes time to build one, I hope you’ll give Unbounce a shot. 🙂

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Hey Niki! Welcome to the community. One of my previous jobs was at a large toy manufacturer and we relied a lot on custom in-store displays for tons of our product lines. In-store retail and merchandising is an industry that’s been fairly resilient to the Digital RevolutionTM compared to others, but it will definitely be transformed as all others have been. So it’s good that you’re thinking ahead! One of the huge advantages of modern digital marketing is the ability to capitalize on intent. Word of mouth is amazing, but if someone hasn’t heard of you by the time they’re looking to address their need, you likely won’t be able to get their business. But with something like search marketing, you can reach people in their time of need by, say, having ads that appear on Google when someone searches for “in-store display” or related keywords. (I looked them up and competition for these keywords is actually pretty low!) Or using Facebook ads to target retailers and audiences that look like re

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Hi Mia! Welcome to the community. Gating content can be an effective way of gathering leads, but you’re right that you need to build interest first. Content marketing has been an incredibly lucrative strategy from Unbounce, but we provide a lot of un-gated content as well that has helped us build trust with our readers and customers. (And also, we just love to share marketing knowledge Ñ more empowered marketers is better for us, in general!) So one avenue to consider is producing some freely available content to generate interest. You can also consider promoting your gated content with pay-per-click advertising. If you can target the right keywords and provide content that clearly addresses the searcher’s need, it could be very effective. You should check out our book on PPC advertising if this interests you: http://get.unbounce.com/ppc-landing-page-guide/?_ga=1.253762880.957452112.1461341579 One thing I would stress is that content marketing is a long game. It can take many months to

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Hi Anisa! Thanks for checking in here 🙂 Thought I should let you know up-front that Unbounce, as a service, cannot host adult-only content (as explained in our Terms of Service: http://unbounce.com/terms-of-service/). That doesn’t mean you couldn’t make landing pages for your products using Unbounce, but you would have to steer clear of using imagery that could be considered pornographic or inappropriate for minors. Not sure if you are even using Unbounce, but I wanted to be transparent about this. This is likely an issue you’re going to run into often, as Google AdWords and other digital marketing mainstays frequently have policies that will restrict your ability to market your products. You’ll have to get creative. I can’t say this is a particular area of expertise for me, but consider looking into online communities you can get involved in and YouTubers or podcasts that cover a relevant niche.

140
BardAnalytics
7 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Thanks for joining the community, Melissa! That sounds like an incredible life. What are your favourite places to travel to? It seems like you’re starting in the right place by outlining what you’re going to offer. Finalizing the details of the product itself Ñ in your case, the content Ñ is the best thing you can do before moving onto an actual promotional strategy. Would recommend checking out both the Resources section of our website and the Unbounce blog Ñ the latter of which is so jam-packed with helpful content that I’d really recommend using the categories menu on the right to navigate it. 🙂

140
BardAnalytics
7 years ago
J
JustinFormer Unbouncer
posted in News and Announcements

Introduction Thread

I finally had the chance to meet Justin at our Vancouver office this week, and he implied some very unfortunate outcomes for me if I failed to introduce myself here. Actually, he showed me some of the awesome stuff happening here and I felt embarrassed for not having introduced myself already! So a bit about myself: I’m a writer for Unbounce Ñ check out my posts on the blog I’m 26 years old, and have been working in marketing for the past seven years I really like Beyblade My favourite marketing campaign ever is Cards Against Humanity’s “$5 more” Black Friday sale (and this is a case study for the ages if there ever was one) I think this gif is pretty much the best way to express excitement for anything: Well, that seems like a pretty good note to end on. Thanks for having me!

84
Jess
Unbouncer
6 years ago

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