Replies posted by Joe_Hargrave

3 Replies

J
Joe_Hargrave
posted in Ask a Question

Huge Problem with Unbounce and Google Adwords... Help?

Robert, Thanks for the answers. I’m still fighting with it, but I made some changes that improved things. I still can’t get a quality score over 5 or 6 on some pretty important keywords, and I’ve spent hours on the phone with google. They’ve looked at it all time and time again and they’re as confused as I am. Maybe time will help. The account (this particular problem account) is pretty new. It’s very frustrating to do everything by the book in terms of ‘best practices’ and render pathetic results. I haven’t even gotten into A/B testing type thinking yet. Until I figure out how to get quality scores up better than this, it’s futile to make small changes for A/B testing purposes. Joe

20
B
7 years ago
J
Joe_Hargrave
posted in Ask a Question

Huge Problem with Unbounce and Google Adwords... Help?

So I finally got a call today from a Senior rep at Google, who had talked (supposedly) at length with their engineering department. She told me that the landing page url with dynamic text replacement was being seen by Google as the page WITHOUT the dynamic text. I went over this multiple times and she assured me that she was 100% positive that Google is NOT reading the DTR. Therefore, the relevancy of the landing page, while being a potentially good thing in terms of resonating with the prospect that reads that page, is not making the page more relevant in Google’s eyes. This is a huge issue that causes me to re-think the entire Unbounce application. She said I’d have to go create multiple (hundreds most likely) of individual pages at separate urls in order to create more relevancy. If thats the case, then it seems to me that A/B testing that large number of landing pages becomes unrealistic as well. I would really like some input from someone at Unbounce on this if at all possible. I

20
B
7 years ago
J
Joe_Hargrave
posted in Ask a Question

Huge Problem with Unbounce and Google Adwords... Help?

Follow up: Google just sent me this ‘example’ of a landing page that results in a 9-10 in quality score. This is their example of how to do it “right”… dear god.http://www.zingermansbakehouse.com/

20
B
7 years ago

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