Replies posted by ChurchillKnight

7 Replies

Denise_Villanueva
Denise_VillanuevaFormer Unbouncer
posted in News and Announcements

[Feedback Wanted] Mobile Responsive

I would like to answer with all of the above

60
brianleejackson
7 years ago
ChurchillKnight
ChurchillKnight
posted in Landing Page Review

No conversions on my landing page yet

Hello all, Just a quick update: I’ve had a conversion!! I feel like there’s still improvements to be made though, as we’ve only had the one and we’re over 250 visitors to the page. The conversion came through before I added our affiliate logos, but I have moved the form above the fold and made the whole page more linear. Feel free to take a look but I am running out of ideas to A/B test the page to try and get that conversion rate up.

13
Nicholas
7 years ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in News and Announcements

[Beta Release] Inline Text Editing! Get it while it's hot! 🔥

I find it much more difficult to use to be honest. I don’t like how small the Properties bar is on the right, and I find that it’s glitchy and making my usability experience slower. Other than that visually in the landing page it looks good.

19
Laeth_Harris
7 years ago
ChurchillKnight
ChurchillKnight
posted in Landing Page Review

No conversions on my landing page yet

Hello all, I don’t think I agree with AxBizz’ suggestion, unless I am not understanding it correctly. Using ‘I’ when writing professionally is a big no-no, so could you please elaborate on what you mean by ‘first person’? I do like Nicholas’ suggestion of cutting the text down and focusing on what we as an accountant do, however again I’m confused by what you mean by ‘linear’, as we wouldn’t want to have a form sitting there on it’s own with all this white space around it (what linear means to me). Just need a bit more explanation here. I do have a client testimonial but adding more would help 🙂 and I could add our affiliate logos there too. Thank you! Edit: I had an epiphany, after looking at the landing page I get what you meant by ‘linear’ and ‘first person’ and I’ve made adjustments to my second variant to A/B test it, with the form also being much higher above the fold. Fingers crossed!

13
Nicholas
7 years ago
ChurchillKnight
ChurchillKnight
posted in Landing Page Review

No conversions on my landing page yet

Hi Jess! Thanks for the suggestions, very very helpful. I have added favicons now - can’t believe I didn’t think of this before. Hopefully it’s a small step in the right direction. As for the two sections you mentioned, I started with a bit of a compromise and am A/B testing with the page as previous and the variant without the section ‘what can a contractor accountant like Churchill Knight help with?’. I think this makes it flow a bit better visually speaking, but if it doesn’t work I’ll take your other suggestion. I also chose one message on my CTA buttons rather than the two aforementioned ones - it now reads ‘Request a Consultation’. Hopefully this helps. Stay tuned.

13
Nicholas
7 years ago
ChurchillKnight
ChurchillKnight
posted in Landing Page Review

No conversions on my landing page yet

Hi Joe_Savitch, Thanks for your feedback. Our target audiences are: Contractors and freelancers who: a. Are new to contracting and freelancing and are looking for an accounting solution/provider b. Have been contracting for a while and may currently be using software to do their own accounting We are driving traffic to the page via LinkedIn Sponsored Content. The original aim for this landing page was to be an informative post that would interest the reader and make them want to know more about their accounting options, providing us with their information so we go through a discussion with them/potentially sign them up to our service. Because it’s via LinkedIn we figured we need to be less ‘sales-y’ and try to make it more like an interesting article at first and then drive the visitor to make an enquiry. Not sure if this is the right approach? Which CTA specifically are you referring to btw? ‘What are my options?’ ? I’m also not sure what a favicon is… The thing I struggle with is f

13
Nicholas
7 years ago
ChurchillKnight
ChurchillKnight
posted in Landing Page Review

No conversions on my landing page yet

Hi Joe_Savitch, Thanks for your feedback. Our target audiences are: Contractors and freelancers who: a. Are new to contracting and freelancing and are looking for an accounting solution/provider b. Have been contracting for a while and may currently be using software to do their own accounting We are driving traffic to the page via LinkedIn Sponsored Content. The original aim for this landing page was to be an informative post that would interest the reader and make them want to know more about their accounting options, providing us with their information so we go through a discussion with them/potentially sign them up to our service. Because it’s via LinkedIn we figured we need to be less ‘sales-y’ and try to make it more like an interesting article at first and then drive the visitor to make an enquiry. Not sure if this is the right approach? Which CTA specifically are you referring to btw? ‘What are my options?’ ? I’m also not sure what a favicon is… The thing I struggle wit

13
Nicholas
7 years ago

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