Replies posted by Farmer_Brown

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Farmer_Brown
posted in Landing Page Review

Newsletter Conversion Page Review Request

Thanks Nicholas, I like your thinking. I tried having the CTA under the video but the conversion plummeted. My assumption is that people see the page as a sales page instead of a high quality article (which it is). Until they have consumed some content they have no motivation to subscribe. We have Hotjar so yes I should test this and will. Wistia is a great idea so the CTA can be in the video. We need to put together some perennial downloadable content and are working on this. I notice that the exit overlay is triggered when people go to use the scroll bar. This isn’t ideal as they are not going to exit but instead are getting interrupted as they are trying to read. Any thoughts on this? Thanks D

3
Nicholas
7 years ago

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