Replies posted by Sergey_Zuev1

2 Replies

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playthe.net_Digital
posted in Ask a Question

Passing adwords ads utm parameters through a form

You need to add tags to your Adwords links, but you don’t have to do it manually. Thankfully, Adwords has a feature that allows to add UTMs to each ad automatically, called tracking templates. Here is how to use it: Go to Google Adwords – Shared Library – URL Options. Tracking Template – Edit. Paste this text: {lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative} If someone has already added UTM parameters to your ad destination URLs, use this text instead (question marked is replaced with ampersand here): {lpurl}&utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative} Test (make sure that your links keep working, Adwords will show you) and Save. If you’re interested in tracking more than just UTM parameters, check out this article. It shows how to track to Unbounce the referrer, first click information, time spent on the page, location etc.

5
S
7 years ago
E
Eureka_Report
posted in Ask a Question

How do I use UTM tracking in unbounce?

You could ask a developer to write some code to add UTM parameters to the button that leads to your website. Your link no longer works, so I couldn’t write code that you can just copy and paste, but here is an example to give you a general idea: function parseGET(param) { try { var match = document.location.search.match(’[?&]’ + param + ‘=([^&]+)’); if (match) { var result = match[1]; result = result.replace(/+/g, ‘%20’); result = decodeURIComponent(result); return result; } else { return ‘’; } } catch (e) { return ‘’; } } // Modify the code below to adapt to your landing page document.querySelector(‘a#your-button-id’).href += “?utm_source=” + parseGET(‘utm_source’) + “&utm_medium=” + parseGET(‘utm_medium’); But if you did decide to add a form, check out this guide on tracking UTM parameters in Unbounce.

3
S
7 years ago

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