Replies posted by BardAnalytics

5 Replies

Nicholas
Nicholas
posted in Ask a Question

Tracking Conversions

@mae as long as Segment is loading GA on all pages where people land from external sources and also all pages where conversion events happen, the subdomain vs regular domain shouldn’t matter. If Segment is already set up with an event that gets recorded when someone starts a trial and also completes signup, those events should show up in GA, and you can create a GA goal defined by the events. You can check your list of Segment events in your Segment schema page. To find the events in GA, go to the events report and show Event Actions. The best way to do this kind of attribution in Segment is to use the Segment-powered warehouses, but for GA hopefully this gets you pointed in the right direction. Feel free to ask follow up questions here in the forum or grab some time to chat here.

10
Soham_Dutta
4 years ago
Nicholas
Nicholas
posted in Ask a Question

Tracking Conversions

@mae adding a mention so you get a notification

10
Soham_Dutta
4 years ago
Nicholas
Nicholas
posted in Ask a Question

Tracking Conversions

Which tool would you like to use to see the funnel and/or make the connection between a user account and where that person came from? Google Analytics? Other analytics tools? A data warehouse? The answer to that question impacts my advice on how to collect the data via Segment 🙂

10
Soham_Dutta
4 years ago
Nicholas
Nicholas
posted in Ask a Question

Tracking Conversions

Hey guys this thread is a few months old but I’m new in the community so wanted to chime in. I’ve used analytics tools like Mixpanel and Amplitude to track visitors and opt ins via unbounce pages all the way through to their longer term product usage (assuming it’s an online product like software or e-commerce). And also Segment.com when I want to push that data to various other tools like Email tools and back to advertising tools as conversions since it’s much easier to use than GTM. Segment also has a feature where they can dump raw data into a data warehouse and pull in cost and targeting data from Adwords and Facecbook, plus they pull down data from Salesforce. That means you’re able to string together the whole customer journey from the ad targeting and cost information to a click through, opt in, and ultimately a sale made in Salesforce, even if that sale happened over the phone or some other offline medium. stitchdata.com is another tool that pulls down data from various ad plat

10
Soham_Dutta
4 years ago
Corey_Dilley
Corey_DilleyFormer Unbouncer
posted in News and Announcements

Allow yourself to introduce... yourself

Hey everyone! My name is Jake Peterson. I run an analytics services company called Bard Analytics based out of Los Angeles with consultants in San Francisco, New York, and a few other cities in the US and Canada. We help online companies collect and analyze their data. We’ve worked with Unbounce customers many times to get them set up with a solid analytics foundation. That typically means brining together data from various places like Adwords/Facebook Ads cost and targeting data, Unbounce page visits and opt ins, email marketing effectiveness, all the way through to a close sale in a CRM or on a website. Once the data is in one place it’s easy to automate reporting so people don’t have to spend so much time in spreadsheets I’m excited to answer any questions related to collecting or analyzing data, building custom reports, or doing attribution modeling and analysis. Feel free to reach out or tag me if any related questions come up! Before starting Bard at the end of 2016 I was at a S

140
BardAnalytics
7 years ago

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