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1: What challenge are you currently trying to solve? Give as much detail as possible


Conversion. Conversions at 23.33% at present which I should be happy with. But - stepping back from the page I think its not visual enough so if we can improve maybe our conversions will go sky high.



2: How are you driving traffic to your page?


Google ads



3: What is your conversion goal?


35-40%



4: Provide a link to your published landing page / convertable:

ex. http://www.landingpage.com/


http://chrismallonlawtutor.com/law-tutor-chris/

Here are a few ideas you can test:



  1. Try a headline with more of a benefit. The one you have now is at the end of that hero area copy and it’s a bit vague. What does better results in law mean? Higher test scores? Better GPA? Some other measure?


You may also want to try using a headline and subhead combo. Right now everything is the same weight, so nothing stands out.




  1. Add a bit more proof specific to the benefits. For instance, can you point to the average improvement rate your pupils achieve or something along those lines?




  2. Get more specific with your CTA. What is the additional info besides pricing and what is the benefit of it?




Best of luck!

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