1: What challenge are you currently trying to solve? Give as much detail as possible

**- generate as much Leads as possible for potential solar energy customers who also can imagine financing their installment.

2: How are you driving traffic to your page?

• currently, only SEA as it’s a Test-Pilot

3: What is your conversion goal?

Leads, who went through the online configurator (more pre-qualified) or form submissions. As we, for now, just use direct response traffic as SEA we also integrated a CTA “Example Offer” which got’s CVR from 32% .

4: Provide a link to your published landing page / convertible:

ex. https://yes.solarwatt.de/o.html