I created my first ever landing page, and am sending traffic to it from google ppc. I cant seem to get it to convert at all. I have the mobile optimized for phone calls, and desktop optimized for form submissions. https://refinedhomeservices.ca/generalplumbing
I appreciate all feedback
Thank you
Hey 
A couple ideas for you to consider on this page:
Shortening the form to just 2 fields. I know that seems very brief but our data team found Home Improvement forms with 2 fields had higher conversion rates than forms with 3+ fields.
Updating your headline language to something more positive like “get fast, reliable plumbing service today”. Again our data team found positive language was correlated with higher conversion rates.
There might be some more ideas for you in the home improvement section of our Conversion Benchmark Report here.
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