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1: What challenge are you currently trying to solve? Give as much detail as possible


Trying to figure out best practices to further optimize and A/B test recommended options to test out to improve the conversion rate.



2: How are you driving traffic to your page?


Facebook ad retargeting



3: What is your conversion goal?


Current conversion rate is 1.86%; would like to double the conversion rate.



4: Provide a link to your published landing page / convertable:


http://www.taxsamaritan.com/get-a-free-quote/

Também Preciso de uma Landing Page. Ótimo !

Hey Randy,


Just a few thoughts after looking at your page on a desktop.




  1. You have three headlines, all the same weight, competing for attention.




  2. Would an Expat think of themselves as an “Expat”? Maybe they would, but I’m guessing this might be a confusing term.




  3. There is a lot of red/maroon on the page. You might want to tone that down and use the louder color sparingly to draw attention to your offer.




  4. I’d move the form box up much higher. I happen to be on a very large monitor and it’s in the bottom third of the page. I think you want the user to see this first.




  5. I’m not seeing an incentive to fill out the form. I’d add a lead magnet. Riffing here, but something like:

    “10 Things Americans abroad should know before filing their U.S. Taxes”.




More riffing… Have you tried this as a webinar funnel?


Best of luck,

Chris

Thanks Chris so much for taking the time to provide some feedback. Much appreciated! I haven’t tried this as a webinar funnel though yet.

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