1: What challenge are you currently trying to solve? Give as much detail as possible

This is my first foray into the world of landing pages and my aim is to generate leads. I’ve tried to use the ‘start with why’ approach and am just about trial the page

2: How are you driving traffic to your page?

Facebook video ads and Google Adwords

3: What is your conversion goal?

Lead generation

4: Provide a link to your published landing page / convertable:

http://mortgageresponse.co.uk/l/remortgage/