That’s an incredible page, Jonny! I honestly don’t know what I’d do to improve it just based on a quick glance. You have all the right elements in place. Well done.

Are you running any qualitative testing on it? Heatmaps, scroll maps, session recordings, etc?

And are you seeing a drop off at a certain point in the funnel?

Regards,

Hey Mr.Johnny!

Great looking page! I agree w/ Nicholas - have a look at insights via a tool like Hotjar. It will give you a baseline of behaviour on your page along with Google Analytics.

Some questions for you:

What is a free trial? What can the user expect to receive when they start for free?

What is your click-through-rate from landing page to the next page?

Have you tested sending them directly to the “Choose Your Eye Power” page?

Dare I say it…

It is an eye-catching landing page.

I like what @Stefano asked. Could you eliminate the click on “select your prescription” and just take them straight to choosing the eye power?

Alternatively have you tested pointing users directly to, https://eu.hiwaldo.com/pages/free-trial-sign-up. Instead of /welcome-to-waldo? I’d be curious to see what that albeit less informative page but simplified experience would do for conversions.

Great looking page. If you are looking to test any eliminate on your page I would test the CTA. Try changing the color and the text to see if you can increase conversion. Again, great page.