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1: What challenge are you currently trying to solve? Give as much detail as possible


The heat pump sector is highly competitive in France and as we drive traffic through PPC where the CPC is pretty high, we really have to reach the highest conversion rate possible in order to have a profitable CPA. We think the LP as it is for now is ok I would say but it is our first LP and we sure have plenty of things to improve and learn from experienced LP makers.


2: How are you driving traffic to your page?


Only Google Ads at first.


3: What is your conversion goal?


15% as a minimum.


4: Provide a link to your published landing page / convertable:


https://www.technipac.fr/pompe-a-chaleur/

Hi Olivier, here’s some feedback in a short video:


Hey Nicholas, many thanks for the insightful feedback. I tend to agree with each of your points and there is definitely room for improvements, that’s fantastic. We will be AB testing a multi step form, we are working on it but we are struggling at making it look the way we want.

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