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1: What challenge are you currently trying to solve? Give as much detail as possible


We would like visitors to call or email. Some visitors will see the page after hours therefore we have both options.


2: How are you driving traffic to your page?


Google and Facebook Ads





3: What is your conversion goal?

Want to increase conversion rate to 3%

Want visitors to call


4: Provide a link to your published landing page / convertable:

ex. http://www.landingpage.com/

http://www.belforno.com/lp-residential-wood-fired-pizza-ovens-outdoor/

Hi,


Looks like a great page, I like the layout! There are certainly a few more things to try…


1.) Swap your sub-title for the headline. Grab the user’s attention with the big words, “Transform your backyard.”


2.) Keep the trend of copy flowing from the headline… Change, “Let us help you find the perfect oven…” to something like, “Let’s create your perfect backyard.”


So we are telling them to transform it, then you need to tell them how to do it.


3.) Offer an incentive! Instead of just filling out a contact form and hoping for a reply later.

Something like a .PDF “How to Transform Your Backyard” A few pages with the product details and maybe some landscaping tips? If you do this, you will want to change your form copy to drive the point they get a free gift.


All the page content is great, and a really curious user will definitely read and watch to help make their decision before converting.


Let me know what you think. I’m happy to continue and provide more input!


Thank you Kyle, I very much appreciate your feedback and suggestions. We will carefully consider and implement. Thanks for the offer for future input.


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