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1: What challenge are you currently trying to solve? Give as much detail as possible

We get a targeted list and send an email with a piece of content to download. We want the landing page to make someone want to download the piece of content



2: How are you driving traffic to your page?

Through email



3: What is your conversion goal?

Just to get clicks from the email to the landing page and then click the download now



4: Provide a link to your published landing page / convertable:

ex. http://www.landingpage.com/

Landing page isn’t built yet - here’s the mock up: https://cloud.esker.com/fm/others/email_lp_mockup.png

A little tough to provide feedback on a landing page without a complete headline… But, nevertheless it is a good clean design and flows comfortably.


Assuming you have provided juicy details in the email, if someone clicks to the page they are likely ready to convert. I suggest putting your CTA in the header as well as at the bottom.

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