Hi

Just wanted to get some feedback on my content outline I have planned for my landing sales page.

For those that did not see my first post on my ideas behind this, I basically plan to offer a service that involves designing landing pages for small businesses and startups but to present this service in the form of my own landing page instead of a website with multiple pages and links.

Giant Hero

• Unique Selling Proposition


• Supporting Text


• Hero Image


• Call to Action (Get a free quote)

Addressing the Problem

• Explainer Text which outlines the problem of Bad LPs


• Checklist of pain points that clients are experiencing such as:


• High Bounce Rates /


• Expensive Ad Words Budget not delivering expected results


• New offers and promotions are not getting desired attention


• Reinforcement of my call to Action

Present the Benefits of how my service can help

• Outline 3 core benefits of choosing my service and how this will favour the client.


• Affordable Service


• Attract Higher Quality Leads


• Convert leads into Customers

Download our FREE 10 point checklist for high converting

• Supporting Text


• Product shot of front cover


• Email field with Download button

The Working Client Process

• Take clients through the 3-4 steps of process of so they know what to expect at each stage


• Provide a few notes on each step and the reasons behind it


• Explain what the deliverable will be to the client for that step in the process

Contact Form

• Supporting Text - invitation to get in touch


• Email capture form with CTA button.

You will probably notice that I left out things like Testimonials, Case Studies, Portfolio, etc for the simple reason that I don’t have any previous work experience of doing this as a solo freelancer but obviously I’m trying to learn what I can about it and hope that it’s enough to get my first few clients through the door.

Feedback would be much welcome

Thanks

Dean