We are wanting to increase the number of qualified leads that come through this page. We are an Internet company that specializes in rural areas, where Internet companies like Comcast or AT&T are not available. Our Facebook and Google ads are geographically targeted for rural areas, but of course, it’s not foolproof and we tend to get quite a bit of unqualified leads. Open to any feedback or ideas! Thanks!
Are you just targeting regions or are you also targeting intent?
I would target “wifi in rural area” or “wifi in country” searched.
For interests I would narrow on technology and internet services.
For this I would just do intent and retarget people on facebook who searched on google.
This way you can guarantee they are qualified.
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