@michaeljhass99 couple of things that I can suggest is that instead of having the form upfront, add the video snapshot with a play button on it.
When someone clicks on the play button that’s when you show the sign-up form.
AB testing with your existing version is highly recommended. Use Unbounce’s Smart Traffic (its AI driven).
One more thing that I would personally like to test is the headline
Lead the headline with 2 magic words: “Free Video” 🙂
So your heading would look like:
Free Video:
Avoid These 5 Investing Mistakes To Help Improve Your Retirement Lifestyle
I would also recommend testing the headline… something like “5 Investing Mistakes that make people … something something”… Unfortunaly, I cannot really write the headline for you because I don’t know the contents of the video…
Hope that helps… and all the best!
I made the change you suggested and shortened it up a bit removing “Avoid These” and “To Help Improve”.
The copy now reads:
“5 Investment Mistakes People Make Reducing Their Retirement Lifestyle” as I was looking for the shortest copy to convey my message.
I’m told the shorter, the better. Also I do have 3 variants of this landing page and I have been using the “Smart Traffic” function.
What do you think?
Michael
@michaeljhass99 - its great you are using the Smart Traffic. I’d suggest to make changes one at a time and see the effect… happy testing!
