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1: What challenge are you currently trying to solve? Give as much detail as possible

I need some advice for an older LP that isn’t converting and needs improvement. The LP was created by someone else and I’ve been tasked with updating it. I think it’s too long and I don’t like the style and length of the video used, but I could be wrong. The client is a leadership and executive / business coach and his clients are more established leaders who want to or need to improve



2: How are you driving traffic to your page?

Organic from Linkedin and Instagram



3: What is your conversion goal?

For visitors to book an introduction call with Wolfgang (the client)


4: Provide a link to your published landing page / convertable:

Hi @Scottyonthego 😊


Not sure where to begin on this one, but this page does look outdated. And you certainly have a point about the video. You have to be extremely motivated to watch that all the way through.


I would build this page from the ground up, and this would be a good starting point https://unbounce.com/landing-page-articles/the-anatomy-of-a-landing-page/


Hope this helps!

I would definitely be reconstructing this one. It looks rather old fashioned, and key points are hidden in white text on red making it less likely to be read.  

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