Hi Malcolm. Welcome to the community.

Honestly, looking at the page I have no idea what it is about, what your product is, or what I’m supposed to do as a visitor. I know you probably have a lot of the detail and context on the ads that lead people here, but it should be on page as well. Every component should be able to stand on its own.

Next, there are too many differing CTAs. Don’t hedge. If your goal is to have people get in touch, make that your CTA. Why send visitors away from that? You can always include the information those other buttons lead to on the page itself if that is what people need to make the decision to get in touch with you.

You also might want to consider positioning the offer in a way that’s a bit more compelling than “talking about” something. Where’s the benefit in that for the prospect? Maybe you could make it something like a free, no obligation consultation or a learning session or something like that.

Then I would sell that throughout your page with phrases like “when you call, you’ll hear,” “you’ll learn,” etc. Focus on getting people to that next step.

Best of luck.

Hi Sean,

Thanks for your comments. The page is a direct response to the ads that send people to it. As far as including the content on the landing page, in reality there is too much and not everyone needs or wants to know it all. That’s why I thought a link to FAQs would be a good solution. Many just want to know “how much” and lots of my competitors are shy at telling them that, which is why I want to be so up front. There is a case for putting that on the LP.

I’m getting over 40% clicking on one of the buttons, which I was pretty happy with, apart from very few clicking the contact one! I will also take on board your suggestions about making the CTA more focused on benefit to the client.

Thank you very much for taking the trouble to pass on your knowledge.

Kind regards

Malcolm Roberts

You’re welcome.

I’m always happy to provide feedback. You’re free to take or leave any of the suggestions as you wish. It is your page after all. I will say, though, that they are based on best practices and experience. So if you have sufficient traffic, why not run split tests to see if they improve conversions?

Hi Sean,

Having looked at your website, I’m going to try and design a page that addresses the problem not the product. My initial idea might be a bit too ballsy, as I’m working in a sensitive area, but we can only try!

Kind regards

Malcolm Roberts

Just make sure you’re introducing the solution as well.

Hey Malcolm -

Looking at this, I’m a little concerned about Quality Score for your Google Ads. There isn’t much tying your page to anything you’d be advertising on – likely “power of attorney,” or somesuch. That will drive your bids way up. The page you’re thinking of – addressing the problem and introducing the solution – would definitely help there!

Hi Adam,

Belated thank you for your advice. What I’ve actually done is admit to my limitations as a designer and go to a professional agency for help. Hope fully they will have the solution and I can go back to what I’m good at.

Kind regards

Malcolm Roberts

All good, Malcolm. Best of luck!