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1: What challenge are you currently trying to solve? Give as much detail as possible

I am a new marketer, and this is my first page. I have two issues. One, the low amount to CPC traffic I get bounce. This might be ad message issue, but I’m not sure.


Two, Adwords says my Quality Score is low. This is what is says: 2/10. The reasons are:


Expected clickthrough rate: Below average

Ad relevance: Average

Landing page experience: Below average

I used a landing page template (Movo) that had a video, but then I removed the video. Is that why the landing page experience is low? I don’t understand quality score well, but I can’t figure out why my landing page experience is low.



2: How are you driving traffic to your page?

Google Adwords



3: What is your conversion goal?

My goal is to get visitors to fill out the form.



4: Provide a link to your published landing page / convertable:


https://myanthemhome.com/

Hello 🙂


I haven’t got that much time to write too long a reply - and secondly, i’m no PPC expert.


Firsly, I think your message could be much better.


I took me a while to figure out exactly what you are offering. What are you offering / what are the USPs?


Moving to Anthem, “made easier”


this says to me “made easier” is the USP…


Sorry i don’t mean to be brutal - you need to convey:


What do you do?

Why do i need it?

Why should i stay on this page?


Ideally within the first second or two of someone landing on the page.


A strong headline and sub-headline is essential followed by bullets of key USPs works well.


I don’t really know your market well, but someting along these lines perhaps:


Best Anthem Homes at the best prices

We use a data driven approach to get you the right home for you at a great price.


-USP bullets


Outside of that - look for design consistency - you have different fonts, font colours and font sizes.


If you check here:

https://tools.pingdom.com/#!/Y70Bz/https://www.pingdom.com/product/page-speed


Your page load speed could be much better. shrink images - use this tool and you can download optimized images: https://developers.google.com/speed/pagespeed/insights/


It also seems to be loading a video even though none is showing which is a big part of the page size - did you hide the video perhaps rather than delete?


Delete anything not in use to save page size and improve page speed.

Wow, that is awesome feedback Alex! Thanks so much, I’m going to look into all of those things right away. Thanks for taking the time to give these good insights.

~ Carrie 🙂

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