Hey @Roman_Delcarmen, I think my business partner @Stefano would love to drop some insight here! On my end I’d like to start by saying that if you’re spending $2,000 in 1 week you need to be absolutely certain you’re leveraging this traffic in all the ways possible. The first thing I realized is you’re not using the Facebook Pixel to track clicks and Buy Now button clicks. This can be a game-changed since you’ll be 1) able to re-target these individuals with an augmented value proposition and 2) create lookalike audiences from different sets of traffic and reach a much more targeted (and scalable) audience.

Hope this 1 tip helps you, and I’ll give the floor to my favorite Unbounce Expert @Stefano!

Hey Roman!

My initial thoughts are more product-side. If the ads are generating clicks & traffic, perhaps the issue is related to product/landing page trust.

Have you tried to testing with a doctor testimonial or video?

Could you survey your current customers and ask them what made them make a purchase to see if you can learn from their behaviours?

This is an interesting case so i would love to follow up and learn more!