Hi Malcolm,

Cool page! Here’s a short video with a few things you might want to test: https://screencast-o-matic.com/watch/cFf0b6bQ3K

Regards,

My first reaction is that there is too much, especially when considering the audience this is targeting. I know they are likely to want to read more, but maybe not all at once.

I second @Nicholas point about condensing the testimonials, that should help tighten things up. Definitely try out a different CTA button, “Call Now”, “Call for More Info”, etc…

The more I look at it actually…the more complicated it seems. I bet you’ve done a stellar job at simplifying things, but I say make it super obvious for this audience. For example, “review” don’t call it that. Tell them exactly what it is, “Customer Testimonial.”

I bet you would see more conversions if you placed the section in my screen capture, just below the header instead of the section of text. That has 3 great things in it where you are specifically telling the user what they can do, call now, or fill out the form and we’ll get to you later.

I changed the button color to match the form, I also like the idea of that being a two-step. Perhaps make another button “Get Help After Hours” something obvious as to what they can do after hours. Then let that form show in a light box.

Hope that helps 🙂

Nicholas, wow, that’s feedback. Thanks for your thorough analysis and comments. Definitely worth having a closer look at a number of your comments going forward. Malcolm

Kyle, Nothing like an image to make your point. Agreed - “Customer testimonial” works for me. Also like the call now button although perhaps only on mobile (we’ve actually done this on our main site, don’t know why I didn’t think of it here).