If you’re new to the world of digital marketing, you may be looking for the answers to some basic questions—like, what exactly is a landing page? How does a landing page differ from a website? Why are landing pages valuable to your business?
Let’s dive in 👇
What is a landing page?
A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, YouTube, Facebook, Instagram, Twitter or similar places on the web.
🤩 Explore examples of great landing pages built with Unbounce
How does a landing page differ from a website?
While websites typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short). It’s this focus that helps to increase the conversion rates of your marketing campaigns while lowering the cost of acquiring a lead or sale.
Why are landing pages valuable to your business?
In a nutshell: more leads, sales, conversions for less spend. Sounds pretty good right?
Better yet, check out this video for a quick overview:
The good news is Unbounce offers two ways to build landing pages: Classic Builder and Smart Builder. Both different. Both awesome. And you get em’ both with every Unbounce plan.
Do you have any other questions related to landing pages? Ask away in the comments below 👇