So you’re planning a marketing campaign, where should you send your ad traffic? Let’s take a look at your options: your website or a landing page? ‍♀️

Websites — despite being important to marketing for a whole buncha reasons—have lots of distractions and destinations that detract from your campaign goal. Without a singular focus, your visitors can end up feeling lost. 🧭 And who wants that? 

Landing pages on the other hand are laser-focused on your specific campaign goal.  When someone clicks your ad or email, landing pages immediately show them the next thing you want ’em to do. They can also be customized with super familiar messaging tailored to every one of your ads.

The bottom line is, when you send visitors to your website, you’re missing out on conversions. Landing pages lead your customers directly to the thing that matters—faster than ever.

Want to learn more? We’ve put together this resource which breaks down the key differences between landing pages and websites here