Old-fashioned A/B testing takes time, money, and a whole lot of guesswork—you end up split testing poor hypotheses and arbitrary landing page elements before setting your landing page foundation first.

So it’s pretty annoying when you realize it’s not even the optimal way to test your landing pages and maximize your conversion rates.

What if we told you there’s a better way. Scratch that. What if we told you there’s a way to boost conversion rates, lower cost per conversion, and increase conversion quality all at the same time?

Backed by data from 250+ active clients and more than 10,000 CRO tests, our friends at KlientBoost are seeing these average lifts:

• Increase in conversion rates by 52%
• Lower cost per conversion by 33%
• Increase conversion quality by over 100%

How do they do it? By following five simple rules:

1. Traffic conversion intent must follow call-to-action (CTA) intent.
2. Focus aggressively on the offer itself.
3. Use the Breadcrumb Technique on your forms.
4. Don’t stop at the “Thank You” page. 
5. Go all-in on Smart Traffic.

Wanna know how you could see similar results for your landing pages? Check out our latest post on the Unbounce blog to find out.

Have some landing page testing tips and strategies of your own? Share them with us here.