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Question

How are you getting ready for Google Analytics 4?

  • 2 June 2022
  • 6 replies
  • 117 views

Calling out to all marketers and businesses who use Google Analytics! 📈

  • Are you getting ready for GA4? 🤔
  • How do you currently use GA for your marketing purposes? 🔮
  • Do you have any questions you’d like Unbounce to address in a resource or blog post? 🔍

Lemme know in the replies below!

6 replies

Userlevel 5
Badge +4

Hi @fffmarchand 

 

That’s a good question.

Right now we are not really  doing much but our landing page don’t really depend on it.

Has Unbounce any plan to have a new GA integration for the classic version ?

Userlevel 2
Badge

@julien_level Thanks for the feedback! We’ll be communicating all of this soon. :) 

We’ve updated our primary site for GA-4 using MonsterInsights Lite. Ads is pushing GA-4 hard and since we run much of our paid traffic through Unbounce, after checking the setup article for UA, I’m eager to learn Unbounce’s plans for supporting GA-4.

Userlevel 5
Badge +4

It’s seems we won’t have to wait for a GA 4 intégration as our DPO told us that with GDPR in France, GA will probably be considered illegal by the end of the year 😅

As we step into 2024, getting ready for Google Analytics 4 (GA4) is essential for staying ahead in digital marketing. Here's how you can prepare:

Create a GA4 Property: Set up a new GA4 property alongside your existing Universal Analytics.
Event-Driven Data Collection: Transition from session-based to event-based data collection for more granular insights.
Enhanced Cross-Platform Tracking: Implement tracking across web and app platforms to understand user journeys better.
Leverage AI-Driven Insights: Utilize predictive metrics like churn probability and purchase probability to make informed decisions.
Integration with Google Ads: Link GA4 with Google Ads for comprehensive campaign performance analysis.
Privacy and Compliance: Ensure compliance with data privacy regulations like GDPR and CCPA through GA4’s built-in features.

GA4’s advanced features offer unparalleled opportunities for enhancing your marketing strategies. Embracing these changes can significantly boost your marketing efforts and drive better results.

Userlevel 4
Badge +1

@Tatvic Thank you for the comprehensive guide on preparing for Google Analytics 4 (GA4)! Your tips on setting up a GA4 property, adopting event-driven data collection, enhancing cross-platform tracking, leveraging AI-driven insights, integrating with Google Ads, and ensuring privacy compliance are incredibly valuable. Embracing GA4's advanced features will undoubtedly elevate our digital marketing efforts. Thanks again!

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