Hi !
Most of the time we use one landing page per product / client for all the trafic we buy (facebook, google, email, native, sms).
But I find it very hard to optimise the Conversion Rate in Unbounce when there is so much difference between channels. For example, native ads usually convert at less than 1% while email can go as high as 15% or more.
I’m looking into separating at least the native ads from the rest and maybe google also.
Anyone willing to share how they manage their optimization ?
julien